© 2016 Lux Fitness Ltd

First Floor Whiteleys Shopping Centre,

Bayswater, W2 4YN


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Meet the Team



David Kelly

Director/Personal Trainer

Dave qualified as a personal trainer in his home city Cape Town, South Africa, in 2002.


Dave played rugby at a professional and semi-profesional level for many years, and it was his love for the game that brought him to London in 2005 where he continued to play at a semi-professional level.


Due to many injuries which put him out of the game, Dave then chose to focus his experience and strengths in the gym, where he has helped many men and women over the years achieve their health and fitness goals. Dave has worked at many of the health and fitness club chains in the UK including LA Fitness and Virgin Active.


Dave is a down to earth, yet tough trainer, whos strengths are in weight training, TRX suspension training, general fitness and toning and his training style is suited to both men and women.

Lux Fitness is a private, contemporary personal training studio located in the heart of Notting Hill and Bayswater, owned and head by David Kelly.


Situated within Whiteleys Shopping Centre, Lux Fitness offers clients a state of the art facility to workout, and they also welcome all fitness enthusiasts and gym junkies to shop for the best available sports supplements and fitness accessories, in the reception area.


Lux believe that health and fitness should be a way of life, and this is where their expertise and many years experience in the health and fitness industry will allow you to achieve your ultimate health and fitness goals.

Tailored Training

No matter what your fitness level or how big or small your goals are, Lux will tailor all your workouts specifically to your needs.

Top Quality Equipment

The equipment is only the best you will find, with the main brands being Joran Fitness, Life Fitness and Queenax.

Visit us

Come by to browse Lux's product range and meet the team and find out how they can help you to reach your health and fitness goals.


Dan is a highly successful and innovative personal trainer, nutritional advisor, and lifestyle coach. Dan uses functional and high intensity training to promote qucik, safe fat loss while promoting increased lean muscle mass. He incorporates easy to follow nutritional programs and lifestyle guidelines to help his clients maximise results in all areas of their life, working with both body and mind.



Dan is originally from Saskatoon, Canada. He completed a Criminal Justice Degree at university with an interest in going into a career in Policing. Although he soon found his real calling in Personal Training and Lifestyle Coaching, he still utilises many skills he gained from police training.


Dan's training is suited to both men and women of all ages.


Daniel Lagimodiere

Personal Trainer

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Before Lux, Dave and Dan have been training their clients for many years and they have both learnt that it's the little luxuries in life for busy men and women that are greatly appreciated. This is why they have created a contemporary facility for clients to workout and enjoy that hour or two for themselves. What your experience will include:


A modern workout space with the best quality fitness equipment


Water and workout towels provided with every workout


Daily papers and the latest health and fitness magazines to enjoy while cooling down and enjoying your post workout smoothie of your choice, to optimise your recovery and results


And not to forget a friendly and vibrant atmosphere where you are guaranteed to walk out the door feeling great after every workout.